
The scent is said to reflect the pairing of two crafts, Arabic Script and modern perfumery. The word perfume is derived from the Latin term per fume, which translates as “through smoke”. In certain cultures, the smoke of burning oud/bakhoor is passed among guests as a gesture of hospitality. Like perfumery, the art of calligraphy dates back thousands of years and is a key element of Islamic art.
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