Simimi

Simimi is an Italian perfume house that works across floral and aromatic territories, drawing on personal narratives and place-based inspiration. The collection moves between luminous white florals—Blanc De Sisa, Blanc De Zhang—and more introspective compositions anchored in memory and emotion, as suggested by titles like Mémoire D'Anna and Folie De Marguerite. The house operates in the niche segment, favoring poetic nomenclature over commercial positioning.