Le Parfum D'Alice

The brief was deceptively simple, to create a fragrance with blackcurrant buds at its heart. More than 100 young perfumers from 20 countries around the world entered the competition but the judges’ decision was unanimous and at the World Perfumery Congress in Deauville, Alice was awarded this prestigious prize. Marie Lise Bischoff, the creator of the Nejma brand, fell in love with Alice’s creation and decided that she wanted to produce it as a stand-alone scent under the Nejma banner. Marie Lise was determined to bring this talented young perfumer to the fore and the fragrance not only carries Alice’s name but also has her signature on the box.