True Religion

True Religion operates as a fragrance extension of the American denim brand, releasing scents that align with lifestyle positioning rather than perfumery heritage. The portfolio spans gender-specific fragrances alongside conceptual releases like Drifter and Hippie Chic, suggesting olfactive narratives tied to denim culture and Americana aesthetics. The house functions within the celebrity-license and lifestyle fragrance category, prioritizing brand alignment over technical perfumery innovation.