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The 7 Virtues is a Canadian perfume house that sources raw materials from regions of social and economic significance, grounding its releases in specific geographies and botanicals. Its portfolio favors warm, earthy accords—vetiver, amber, rose, jasmine—often anchored to place names, suggesting a philosophy that ties scent to origin. The brand operates in the niche segment, positioning fragrance as a vehicle for storytelling rather than celebrity endorsement.
19 perfumes available