Rue Broca

Rue Broca operates from the UAE with a portfolio that spans feminine fragrances, masculine scents, and prestige-positioned releases. The naming suggests dual sensibilities: accessible feminines like Pride and Touche sit alongside luxury-coded references to Penthouse and Windsor, while Oh Tiara Amethyst signals gemstone-inflected positioning. The house appears to work across mainstream and niche registers without anchoring to a single olfactive signature.