Pepe Jeans
Spain
Pepe Jeans, the Spanish fashion brand, extends into fragrance with a lineup that mirrors its casual, youthful positioning. The releases span gendered offerings under the London sub-line alongside standalone fragrances like Sobold and Bright, suggesting a strategy of accessible, trend-responsive scents rather than a singular house signature. The naming—Calling, Celebrate, Bright—points toward optimistic, everyday wearability pitched at mainstream consumers.
12 perfumes available
