One Of Those

One Of Those is an Italian perfume house that organizes its releases around elemental nomenclature, pairing periodic table symbols with fragrance compositions. The collection—spanning Lithium, Hydrogen, Helium, Sulphur, Oxygen, and Mercury—suggests a conceptual approach to scent design rooted in scientific reference rather than narrative or emotion. The brand operates within niche perfumery, positioning itself through minimalist naming and a periodic system that implies systematic olfactive exploration.