Missguided

Missguided is a UK-based fragrance line that translates the brand's fashion-forward aesthetic into scent. The release portfolio—anchored around the "Babe" family with variants like Power, Oud, Boss, Chill, Vibes, and Heat—suggests a playful, modular approach to contemporary perfumery. The naming convention and accessible positioning indicate fragrances designed for a young, trend-conscious audience rather than niche collectors.