Hunq

Hunq builds fragrances around working professions, each scent anchored to a specific trade—lifeguard, mechanic, gardener, boxer, barman, carpenter. The releases suggest an olfactive vocabulary drawn from materials and environments associated with labor: salt and sunscreen, motor oil and metal, soil and plants, sweat and leather, spirits and citrus, wood and sawdust. The brand operates in the niche space where conceptual specificity and tactile realism meet, treating occupational identity as a fragrance subject rather than lifestyle marketing.