Floral Street

Floral Street is a UK-based perfume house that builds its identity around botanical and floral themes, evident in releases like Black Lotus, Wild Vanilla Orchid, and Neon Rose. The collection suggests a contemporary approach to florals—pairing traditional blooms with unexpected accords like rhubarb and almond—positioning the brand within accessible niche rather than mass-market territory. The naming strategy emphasizes specificity and visual clarity, moving away from abstract or narrative-driven fragrance titles.