Crabtree & Evelyn

Crabtree & Evelyn operates in the British heritage fragrance space, drawing on a tradition of botanical and garden-inspired scents. The release roster—Lily, Rosewater, Lavender, alongside more contemporary entries like Nomad and Sienna—suggests a house rooted in floral and herbal territories, balancing classical English garden aesthetics with modern olfactive sensibilities. The brand positions itself in the accessible luxury segment, accessible rather than niche.